Ipswich listeners are being urged to rethink their approach to productivity, with coach Loz Antonenko warning that being constantly busy often creates the illusion of progress without delivering real results.
Speaking on West Bremer Radio’s Brekkie Club segment, Antonenko said many people confuse activity with achievement, leaving them exhausted but no closer to their goals.
“Most people aren’t productive — they’re just busy in all the wrong places,” she said.
Multitasking Drains Focus
Antonenko explained that the human brain is not designed for multitasking, despite modern work habits encouraging people to juggle emails, messages and tasks simultaneously.
She said constantly switching between activities forces the brain to reset repeatedly, draining energy and reducing efficiency.
Instead, she recommended dedicating around 25 minutes to a single task with no distractions, allowing for deeper focus and better results.
“Your brain isn’t a browser — you can’t keep opening endless tabs,” she said.
Start With What Matters Most
Her second tip encouraged people to prioritise the most important task of the day before reacting to emails, social media or administrative work.
“Ask yourself what one thing would make today a win, and do that first,” Antonenko said.
She warned that starting the day by reacting to incoming messages invites unnecessary stress and disrupts intentional work.
Energy Over Time Management
Antonenko emphasised that productivity is driven more by energy levels than by time management techniques.
Poor sleep, dehydration, lack of movement and excessive caffeine can all undermine focus, regardless of how well a schedule is planned.
“You don’t manage time — you manage energy,” she said. “No productivity hack can fix a fried nervous system.”
She highlighted the importance of foundational habits such as quality sleep, hydration, movement and balanced nutrition to support sustained focus and performance.
Doing Less, But Better
Ultimately, Antonenko said productivity is not about doing more tasks but about concentrating on what truly matters and executing those tasks well.
“When you strip away the noise, protect your energy and focus intentionally, work feels lighter and progress becomes clearer,” she said.
She encouraged listeners feeling overwhelmed or constantly behind to reassess their routines and reduce distractions, noting that small behavioural changes can significantly improve both performance and wellbeing.
Additional resources and coaching programs are available through her online platform, LozLife, aimed at helping individuals build practical, sustainable productivity habits.
0 Comments